Why Do You Need Digital Signage Analytics for Your Business?

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    With newer trends emerging every day, businesses are rapidly surrendering traditional approaches to customer engagement. Billboards and posters are things of the past. We now live in the age of digital signages. If this topic piqued your interest, you probably already have or are thinking of implementing digital signages for your business.

    Digital Signage Analytics for Businesses

    Digital signages present an array of benefits including improved customer engagement, enhanced brand advertisement, etc. But, one of the major downsides of deploying digital signages is that you tend to set it and forget it. This is where the power of digital signage analytics makes a great difference.

    What Is Digital Signage Analytics?

    Digital signage analytics is a technology that allows businesses to gain pivotal insights into the buyers’ behavior as customers interact with the device screens. It helps businesses measure the level of audience engagement and estimate the number of people that saw your advertisement. There are several digital signage analytics software that help businesses seize the opportunity to analyze their audience, track consumer behavior and verify how their products and services are doing in the market.

    Continuous monitoring of digital signage analytics gives businesses a chance to take a step beyond simply pushing content on the digital signages, it allows them to study its effect on the demographic.

    5 Reasons Why Your Business Needs Digital Signage Analytics

    1. Analyzing the Footfall

    Several stores these days implement sensors on their entrance to track the daily footfall. The data generated by these sensors can help businesses identify the rush hours. Your digital signages can be synced with this data to automatically display product offers, discounts or advertisements on loop during prime time. This helps you to engage your audience better and inform them of the best deals.

    2. Insights on Creative Campaigns

    Curating creative campaigns for your digital signages takes a lot of effort. But once uploaded, businesses find it difficult to analyze how their content is doing. With digital signage analytics, businesses can leverage data-driven content creation. In fact, doing so will help you with other marketing strategies, such as link building and guest blogging.

    3. Studying Consumer Interests

    Most digital signage analytics software help businesses gain a detailed view of the customer’s buying behavior. You can analyze who your audience is and how long they look at a particular product to gain a deeper understanding of consumer interests.  Having knowledge of who your audience is and what products are your buyers best interested in can go a long way in helping businesses plan their selling strategy.

    Photo by gpointstudio from Freepik

    4. Reduced Costs

    Digital signage analytics help you save costs on trial and error. You can integrate digital signage analytics with a content management system (CMS) and display the most relevant content to your audience at the right time. Businesses can analyze consumer characteristics and change their marketing strategy with fresh visual content instead of printing expensive advertisements every month.

    5. Manage Staff Effectively

    Digital signage analytics is not only effective to improve the customer experience but also to manage your staff and resources better. The data generated by digital signages can help businesses trace patterns. Based on the amount of usage per day, you can identify the busiest time of the day, busiest location in your store, busiest time of the month and so on. This helps businesses to re-strategize and position their staff at the right time and place to manage the customers better.

    Digital Signage Device Analytics

    As you can see, adopting digital signage analytics software for your business can help you plan your sales and marketing better. You can use your digital signages to reach out to the right set of customers and direct your efforts toward a larger audience. But digital signage analytics do not always have to be restricted to customer-centric data. Some digital signage management solutions help you to analyze the performance and security aspects of your digital signages. 

    While it is true that interactive digital signages help customers understand your products and services and engage them effectively, the fact that digital signages are public-facing unattended devices cannot be ignored. Modern-day MDM solutions like Scalefusion provide businesses with an analytics platform to ensure proper usage and security of their digital signage.

    Scalefusion MDM for Digital Signage Device Analytics

    Scalefusion is a digital signage management solution that helps businesses ensure the security of their digital signages with extensive security configurations. But what’s more interesting is that it helps businesses gain a comprehensive summary and detailed analytics of the usage of their digital signages.

    Scalefusion DeepDive analytics helps businesses gain a 360-degree view of their digital signages. You can take quick actions based on the device-related intelligence generated on the Scalefusion dashboard. The DeepDive analytics presents insightful details about the usage of your digital signages and their various vitals like battery, data usage, storage space, screen inactivity, etc. You can leverage device usage details and compliance violation data of your MDM-managed digital signage.

    Closing Lines

    As more people return to stores in the post-pandemic world, businesses have the chance to skyrocket their growth. Digital displays are a good choice to engage your audience. If you have implemented digital signage for your business and are finding a way to maximize its use of it, then adopting a digital signage analytics solution may just be the best way to do that.

    Shambhavi Awate
    Shambhavi Awate
    Shambhavi is a Senior Content Writer at Promobi Technologies with prior experience in commercial writing, creative planning, product cataloging, and content strategizing. She is a "Biotechnologist turned writer" and believes that the inception of great ideas happens over coffee.

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