How Can Businesses Benefit From Self-Service Kiosks

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    Are you seeking ways for your business to enhance customer experience and improve the speed of your services? It is true that customer satisfaction lies at the foundation of a successful and long-lasting business. With ever-growing competition, there are multiple businesses that offer similar services. Customers prefer quick and hassle-free service along with quality.

    To stay ahead of the game in a competitive environment businesses have to ensure impeccable customer service and remarkable quality. The key to delivering a great customer experience is to manage your resources properly and implement automation with the right technology. Self-service kiosks are a great way to speed up your processes, improve your profitability and deliver best-in-class customer experiences.

    What Are Self-Service Kiosks?

    Self-service kiosks are interactive touch-screen devices that businesses can install at fixed points on-site to help their customers with diverse requirements. Be it gathering process information or executing activities such as making bookings, placing orders and filling forms, customers can operate the self-service kiosks independently.

    The concept of ‘self-service’ has been around for a long time. Digital interactive kiosks are designed in a very user-friendly way with an easy-to-navigate interface that enables customers to execute actions themselves with greater privacy and without having to disclose their private information or requirements to the on-site tellers or executives.

    How Do Businesses Benefit From the Self-Service Kiosks?

    According to a report, the global interactive kiosk market is projected to reach a value of 21.42 billion by 2027. Businesses all over the world are implementing self-service kiosks to fulfill diverse business use-cases in the form of self-checkout stations, smart vending machines, ticketing booths, information desks, etc., to streamline their services and improve customer experience.

    Let’s look at the key business benefits of implementing self-service kiosks:

    1. Better Use of Resources

    One of the key benefits of self-service kiosks is that it reduces the work pressure on the on-site staff to attend to customers. It saves businesses from deploying a large workforce on-site to greet and attend to customers. The self-service kiosks enable faster and better visitor management, allowing employees to cater to more pressing needs.

    2. Improved Customer Experience

    Businesses generally struggle with the challenge of people coming to their outlet, observing long queues and leaving. Self-service kiosks are also a great way to prevent long queues and wait times to improve customer experience. Customers can skip long queues and easily operate the self-serve kiosk to obtain accurate and fast services with greater privacy. These factors play a vital role in enhancing customer experience and their loyalty to your business.

    Photo by Cátia Matos from Pexels

    3 Scalability

    With newer corporate trends emerging daily, businesses can easily adapt to the newer digital trends. Be it switching to online portals for transactions, form submissions or accepting instant digital payments, self-service kiosks can be used to automate complex activities. The implementation of interactive kiosks allows businesses greater scalability to digitalize their repetitive tasks and incorporate the latest trends.

    4. Remote Management

    Self-service kiosks nullify the need for on-site employees to constantly be present at the counter to help customers. By integrating your self-serve kiosks with software like Mobile Device Management (MDM) solutions, businesses can remotely manage the digital kiosks’ activities, updates, and settings. Whether your interactive kiosks require a system upgrade or are experiencing technical errors, IT administrators of organizations can remotely manage activities and resolve issues. This saves IT admins from paying frequent site visits and speeds up the process of kiosk device management.

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    5. Improved Profitability

    Adopting interactive kiosks for customer management allows companies to save massive costs because they no longer need to invest in a large workforce. Enterprise no longer needs to engage in long hours of training employees to cater to the customers. Instead, the employees can be put to use for more demanding and crucial tasks. The self-serve kiosks present high automation capabilities that lower operational and overhead business costs. Moreover, as self-serve kiosks make your services fast and accurate, your business is bound to gain momentum with an increasing customer base and greater revenue.

    6. Greater Efficiency

    When your customer service is solely dependent on your staff, there are several roadblocks that may arise. A single day of low bandwidth due to sick leaves, vacations, and extended breaks can cause businesses to lose out on customers. With self-service kiosks, you can deliver a consistent service with the same level of accuracy at any time of the day. Digital kiosks provide a large throughput in lesser time.

    Industries That Use Self-Service Kiosks

    Self-service kiosks are systems that can be utilized by nearly every major industrial sector to streamline their customer service.

    Photo by ASphotofamily from Freepik

    Here are the top industries that use self-service kiosks:

    1. BFSI

    Self-service kiosks play a major role in banking and financial institutes. Banks install several digital self-serve kiosks to help customers skip long hours of waiting and execute transactions, withdraw or deposit money, cash cheques, collect printouts, fill loan applications, open new accounts and much more. Several Finance and Insurance companies allow their customers to check balances, change PINs or conduct online banking securely and privately without having to interact with their in-house staff.

    2. Healthcare

    Most modern hospitals and medical centres allow their customers to obtain information, book appointments, gather test results, make online payments, etc., using self-service kiosks. This cuts down patients’ wait time and minimises the hospital staff’s burden. Hospitals can also implement their digital kiosks in the form of internet kiosks or smart medicine dispensers, which helps patients obtain instant assistance independently.

    3. Travel & Hospitality

    Digital kiosks are not new to the hospitality industry. You will find multiple digital kiosks implemented in hotel lobbies, fast-food chains, restaurants, hotels, airports, movie threats, etc., with an aim to help customers get instant help. People can make table reservations at restaurants, book hotel rooms, make self-check-ins and checkouts, select the preferred seats at the movie theatre, book a flight and obtain instant tickets, and even make instant online payments conveniently for all these activities from a single self-serve kiosk.

    4. Retail

    Gone are the days when customers had to interact face-to-face with retail executives or store workers to help them find choose the products of their choice. Retail stores, shopping malls and consumer stores have interactive kiosks that help customers on various levels. Right from finding the way in a big shopping center, to pre-booking products that are soon to enter the market, using photobooths to click pictures with friends and family, and processing discount coupons, the retail sector offers self-help kiosks for enhanced in-store customer experience.

    Scalefusion Kiosk Mode for Businesses

    Extending exceptional customer service and great product quality is the formula to success in today’s business environment. Businesses all over the world are implementing self-serve kiosks to improve their productivity, automate their process and simplify their customer experience. But regardless of how you deploy self-service kiosks for your diverse business requirements, efficient management of these digital devices is a crucial aspect. Businesses can make the most of their digital self-serve kiosks with the right Kiosk Device Management platform.

    Scalefusion MDM is a Kiosk Software that helps businesses constantly manage and monitor their unattended digital kiosks but also turn their off-the-shelf digital devices such as smartphones and tablets into dedicated kiosks. Businesses can save massive costs on purchasing special kiosk devices, all you have to do is leverage the single-app kiosk mode to lock your digital devices into a single specific app from the Scalefusion dashboard.

    Scalefusion MDM simplifies your self-service kiosk management with the following features:

    1. Lock devices into a single app or website remotely to obtain instant kiosks.
    2. Management of Android, iOS and Windows 10 kiosks from a single unified dashboard.
    3. Save on-site visits in events of kiosk device issues using Remote Cast & Control.
    4. Manage OS and app updates and patch fixes remotely.
    5. Push security policies on the kiosk devices to prevent users from misusing the devices or exposing them to vulnerabilities.
    6. Remotely monitor kiosk device vitals such as battery status, data usage and device inactivity with the help of extensive detailed device Reports.
    7. Continuously monitor all your diversely located kiosks with a comprehensive overview based on device usage with Scalefusion’s DeepDive analytics.

    Closing Lines

    Customer service and satisfaction are the key elements that can make or break a business’s reputation. If you are looking for ways to improve profitability, reduce your repetitive manual tasks, speed up your processes and give your customers the independence to execute their own activities, then self-service kiosks are the right choice for you. No matter which type of self-service kiosk you implement, Scalefusion has a plethora of features that can make your kiosk device management journey a breeze.

    Shambhavi Awate
    Shambhavi Awate
    Shambhavi is a Senior Content Writer at Promobi Technologies with prior experience in commercial writing, creative planning, product cataloging, and content strategizing. She is a "Biotechnologist turned writer" and believes that the inception of great ideas happens over coffee.

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