Today’s retail is all about in-store customer engagement with the help of technology. Traditional brick-and-mortar stores are competing with e-commerce, which allows consumers to shop at any time, 365 days a year, and 24 hours per day.
Many retailers have missed out on the e-commerce trend; However, those retailers that will survive and prosper in the future will adapt and leverage technology to provide value to customers. Retailers need to leverage technology to allow consumers to do all those things that they do online and, even more, inside the retail store.
Since the introduction of iPhones and iPads in retail, businesses have found remarkable ways to use the devices, and with every release of a new iPhone device, the possibilities are only increasing. iPad Pro is the major and most powerful tablet to date, and it has initiated the wave of the use of tablets for business demonstration, entertainment, playing games, and various other purposes. It is now used to generate billions of dollars in revenues for businesses every year.
Again, since retail today has to focus on increasing in-store customer engagement by leveraging state-of-the-art technology, iPads are the perfect devices for forward-thinking retail businesses that want to transform the shopping experience for their existing as well as their prospective customers. For quite a long time, mobile devices were not exploited for increasing customer experience enhancement. But, now we are witnessing a new trend of using mobile devices and, Moreover, iPads in retail as the best in-store marketing tool, especially with retail marketing agencies leveraging them to create immersive shopping experiences.
This is due to ease of use, lightweightness, and affordability for businesses; most importantly, internet connectivity has made it possible for iPads to attract businesses, and consumers are naturally drawn to them. Hence, it is proving to be the best tool for retailers to use in their stores for marketing to customers. In combination with the right sales tools, it has the potential to level the playing field between traditional brick-and-mortar and online stores. It has the potential to level the playing field between traditional brick-and-mortar and online stores. But it also depends on finding innovative ways to use iPads in retail to enhance the customer experience and improve business processes.
iPads for Retail Business
Point of Sale
Tablets are used as Point Of Sale in most retail stores today and have replaced desktops or the old cash registers. And, iPads in retail provide a better deal than POS (Point of Sale); in fact, they are cheaper than the traditional systems. You can weigh products, print receipts, update inventory, and track sales. The check-out becomes streamlined & faster.
Inventory tracking
For inventory management, there is a huge transformation in the way inventories are managed and controlled in stores, malls, and warehouses. Technology has made it very easy with the use of mobile devices, POS, RFID, barcodes, etc., that no one needs a legacy system; every function can be managed through an iPad Kiosk Mode.
Customer Service
Using iPads for business can lead to better customer service. You can deploy a good CRM app across the organization so that the customer service executive can have all the customer info right in front of them at the same time while attending to them.
The customer service representative at the front desk can access the different customer profiles and answer queries or solve issues promptly.
If there is any new prospect, their details can be entered on the iPad while showing them around in your retail store.
Educating customers about various products & services
Businesses can give various product demos with the iPads in the store, which can make it interactive. In malls or in a single store, they can keep a kiosk running the demo and even a video of the whole store or mall showing the different things available, which helps the customers to navigate according to their needs.
If not video, then just keep a slideshow of the photos of the different products available. And don’t forget to include prices. Especially if they are high-ticket items, such as garages. This will allow you to display the different sizes and formats as well as the costs of each garage style. By doing so, the customer can get an idea of all the things that are available in the store.
Survey
Businesses can set up a customer survey using a survey app. They can deploy the app on the iPad and keep it customer-facing. Generally, it can be kept at the entrance or at the POS, where the customer immediately takes a note. They can be simple surveys with the smileys asking the customers to tap on the answers to how much they are satisfied with the storage service. You can check out this “How to Create a Survey” guide to learn more about the basics of creating a survey and other data collection methods.
[Note: Must read this if you want to lock your iPad to One App for your retail store.]
Conclusion
So, as we saw, there are numerous ways in which iPads can be used in retail, and with the Scalefusion iPad MDM solution, iPads can be leveraged to unprecedented extents as POS, Kiosk, Digital Signage, and many other utilities.
