Most SaaS companies comprise several moving parts and it can be hard for professionals to keep track of everything going on in the company. SaaS founders and executives often rely on a variety of tools to help them streamline operations.
That said, with so many different tools available out there, it can be difficult to decide which ones to choose. In order to gain that competitive edge, you have to be careful to choose the right products for your SaaS company. What’s more, these tend to be paid products, so you really need to do your research before making an investment.
Alternatively, you can just look through this list to make your decision. Here are 10 of the best products that will help you manage your SaaS company.
1. Hubspot CRM
Hubspot produces some of the most popular tools, used by millions of SaaS companies around the globe. The Hubspot CRM is available for free in general, but to unlock its true potential, go with the subscription-based package, which costs around $50 per month. It is aimed directly at medium to small businesses, and it is highly scalable.
The user interface is one of the best, and it works beautifully with other HubSpot products. The CRM integrates a variety of email marketing and sales solutions all into one package, and also offers integration features for Salesforce and Microsoft Dynamics CRM, among others.
There are several plans to choose from, and this is one of the best tools that you can use for marketing automation in your SaaS company.
Some of the world’s largest SaaS companies, including Shopify and Atlassian use Intercom to deliver personalized experiences to their consumers. Intercom is a marketing platform that combines email marketing, A/B testing, lead generation tools, live chat options, as well as a series of marketing automation tools.
Intercom can save a great deal of time for your SaaS company and helps you both generate and nurture a series of new leads. It’s a subscription-based service, but the sheer plethora of features that it provides makes it a very suitable choice for your SaaS company.
Cloudways is a managed cloud hosting platform that allows you to manage the hosting of all your websites through a simple, user-oriented interface. It also allows you to choose cloud hosting from five of the world’s leading IaaS providers: AWS, GCE, DigitalOcean, Vultr, and Linode.
You can deploy multiple servers, install web apps on them, and track performance seamlessly through an easy-to-use platform. The platform also offers a trial period without having to add a credit card as well, which is a major plus point for first-time users.
Cloudways make it easy for SaaS company founders and web agencies to resell hosting to clients as well as grow their websites, instead of worrying about the technicalities associated with web hosting. The company offers 24/7 support and lets you launch a server with a single click. It’s highly scalable too, ticking all the right boxes for SaaS businesses.
4. G Suite
G Suite is one of the most powerful document collaboration tools out there. Both paid and free versions are available and are designed to make it easy for companies and teams to work with each other. It includes a presentation tool, a word processor, a spreadsheet program, and several other tools.
It offers unparalleled security and allows team members to remain up to date with all of the tasks, regardless of wherever they are. The Suite syncs flawlessly on all iOS and Android devices, thus making it easy for everyone to remain connected all over the globe. It is an essential collaboration tool used by SaaS companies in this day and age.
Slack has become the de-facto communication tool used by professionals all over the globe. The application helps break down conversations into multiple channels, allowing users to remain up to date with whatever’s going on. Think of it as a more convenient replacement to email that lets you remain connected all the time.
You can also integrate other apps quickly with Slack to ensure that all of the information you need is available at a touch to you. Slack’s functionality makes it one of the more popular tools out there, used not just by SaaS companies, but also companies in various other sectors.
6. Google Analytics
SaaS company owners and executives need to stay on top of the metrics and the analytical data behind the campaigns that they are running. Google Analytics is one of the best tools that can help you track performance. It offers deep insight into attribution data and helps you track and create comprehensive reports on website performance and incoming traffic.
On top of that, you can easily measure your return on investment (ROI), your flash or social networking sites, as well as any applications. You can run tests and experiments on your websites and then track their success or failure through this analytical tool with considerable ease.
Money management is the key in a SaaS company and you need to make use of a robust tool to ensure that your books are balanced. Quickbooks has been around for a long while, helping users ensure their accounts remain up to date.
Quickbooks syncs seamlessly with all departments and can also be linked to your bank account, updating you on all matters of money. From invoicing to budget, Quickbooks presents everything in an easy-to-use interface. There are three pricing options as well, so you can always scale upwards or downwards whenever you want.
Stripe is one of the world’s largest payment infrastructures, allowing businesses all over the world to receive payments online. Users don’t need to worry about setting up merchant accounts with Stripe, and it allows them to receive payments via credit cards or other payment processors as well.
When it comes to money management and invoicing, Stripe is far ahead of the competition. It is used by companies like Google, Lyft, Amazon, Slack, and many others, making it the most popular choice for those who need an integrated set of payment products for their company. Its powerful APIs can be integrated on your site with ease, and you will also find tools for virtually every stack.
This article highlighted some of the most popular tools used by professionals for managing their SaaS companies. Because of the dynamic nature of SaaS companies, it is essential to use sophisticated technology to remain up to date and to establish a foothold in the industry. Of course, there are going to be many powerful tools apart from the ones highlighted here, so if you are working in a SaaS company and have some insights to share, we’d love to hear from you!
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Renuka Shahane is a Sr. Content Writer at Scalefusion. An engineering graduate, an Apple junkie and an avid reader, she has a 5+ years of experience in content creation, content strategy and PR for technology and web based startups.
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