Most SaaS companies comprise several moving parts and it can be hard for professionals to keep track of everything going on in the company. SaaS founders and executives often rely on a variety of tools to help them streamline operations.
That said, with so many different tools available out there, it can be difficult to decide which ones to choose. In order to gain that competitive edge, you have to be careful to choose the right products for your company that provide Saas loans. What’s more, these tend to be paid products, so you really need to do your research before making an investment. This is why detailed product research is an essential part of your SaaS business growth.
Alternatively, you can just look through this list to make your decision. Here are 12 of the best products that will help you manage your SaaS company.
1. Hubspot CRM
Hubspot produces some of the most popular tools, used by millions of SaaS companies around the globe. The Hubspot CRM is available for free in general, but to unlock its true potential, go with the subscription-based package, which costs around $50 per month. It is aimed directly at medium to small businesses, and it is highly scalable.
The user interface is one of the best, and it works beautifully with other HubSpot products. The CRM integrates a variety of email marketing and sales solutions all into one package, and also offers integration features for Salesforce and Microsoft Dynamics CRM, among others.
There are several plans to choose from, and this is one of the best tools that you can use for marketing automation in your SaaS company.
Some of the world’s largest SaaS companies, including Shopify, Mailchimp and Atlassian use Intercom to deliver personalized experiences to their consumers. Intercom is a marketing platform that combines email marketing, A/B testing, lead generation tools, live chat options, knowledge base tools as well as a series of marketing automation tools.
Intercom can save a great deal of time for your SaaS company and helps you both generate and nurture a series of new leads. It’s a subscription-based service, but the sheer plethora of features that it provides makes it a very suitable choice for your SaaS company.
Cloudways is a managed cloud hosting platform that allows you to manage the hosting of all your websites through a simple, user-oriented interface. It also allows you to choose cloud hosting from five of the world’s leading IaaS providers: AWS, GCE, DigitalOcean, Vultr, and Linode.
You can deploy multiple cheap dedicated servers, install web apps on them, and track performance seamlessly through an easy-to-use platform. The platform also offers a trial period without having to add a credit card as well, which is a major plus point for first-time users.
Cloudways make it easy for SaaS company founders and web agencies to resell hosting to clients as well as grow their websites, instead of worrying about the technicalities associated with web hosting. The company offers 24/7 support and lets you launch a server with a single click. It’s highly scalable too, ticking all the right boxes for SaaS businesses.
4. G Suite
G Suite is one of the most powerful document collaboration tools out there. Both paid and free versions are available and are designed to make it easy for companies and teams to work with each other. It includes a presentation tool, a word processor, a spreadsheet program, and several other tools.
It offers unparalleled security and allows team members to remain up to date with all of the tasks, regardless of wherever they are. The Suite syncs flawlessly on all iOS and Android devices, thus making it easy for everyone to remain connected all over the globe. Also, many third-party integrations with apps and databases are available. Like transferring GSheets to BigQuery, exporting data to CRMs, and more. It is an essential collaboration tool used by SaaS companies in this day and age.
Slack has become the de-facto communication tool used by professionals all over the globe. The application helps break down conversations into multiple channels, allowing users to remain up to date with whatever’s going on. Think of it as a more convenient replacement to email that lets you remain connected all the time.
You can also integrate other apps quickly with Slack to ensure that all of the information you need is available at a touch to you. Slack’s functionality makes it one of the more popular tools out there, used not just by SaaS companies, but also companies in various other sectors.
6. Google Analytics
SaaS product owners and executives need to stay on top of the metrics and the analytical data behind the campaigns that they are running. Google Analytics is one of the best tools that can help you track performance. It offers deep insight into attribution data and helps you track and create comprehensive reports on website performance and incoming traffic.
On top of that, you can easily measure your return on investment (ROI), your flash or social networking sites, as well as any applications. You can run tests and experiments on your websites and then track their success or failure through this analytical tool with considerable ease.
Money management is the key in a SaaS company and you need to make use of a robust tool to ensure that your books are balanced. Quickbooks has been around for a long while, helping users ensure their accounts remain up to date.
Quickbooks syncs seamlessly with all departments and can also be linked to your bank account, updating you on all matters of money. From invoicing to budget, Quickbooks presents everything in an easy-to-use interface. There are three pricing options as well, so you can always scale upwards or downwards whenever you want.
Stripe is one of the world’s largest payment infrastructures, allowing businesses all over the world to receive payments online. Users don’t need to worry about setting up merchant accounts with Stripe, and it allows them to receive payments via credit cards or other payment processors as well.
When it comes to money management and invoicing, Stripe is far ahead of the competition. It is used by companies like Google, Lyft, Amazon, Slack, and many others, making it the most popular choice for those who need an integrated set of payment products for their company. Its powerful APIs can be integrated on your site with ease, and you will also find tools for virtually every stack.
SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing.
Customers can easily integrate SendX with the following applications Zapier, WordPress, Upscribe, SumoMe, Slack, WooCommerece, Medium, Getsitecontrol, Thrive Leads, Optin Monster, Stripe, PayPal, Facebook, Google Analytics, Click Funnels, Instapage, and many more.
Scribe is a desktop app and browser extension (Chrome and Firefox) that automates the creation of how-to guides. Simply click “Record” and complete the task you want to show a client, and Scribe automatically writes the instructions, takes the screenshots, and highlights your clicks. You are then able to add extra instructions, delete steps, modify screenshots, redact information, and more. Gone are the days of hopping on a Zoom call to show a process or manually creating guides in Word documents. You can also reuse common guides with all of your clients, saving time over the long run.
Teamwork is a team management app and project management software that is ideally positioned to help you manage your SAAS company. Useful for both in-house and remote teams, Teamwork can help you run every department, from Software development to marketing teams.
Teamwork can help you create a single source of truth, helping teams stay organized with better collaboration and communication. Teamwork integrates with many popular apps, such as Slack, Hubspot, Google Drive and more. It is also super easy to use, with a no steep learning curve.
Chameleon is one tool to manage all in-product engagement. For product people to control the software experience. What do you get with Chameleon? A suite of customizable, no-code tools, ready to blend into your site, drive success and will take you through three pieces of product management software to help you plan, launch and maintain user-centric products.
Picreel is an easy-to-use lead generation tool for marketers and business owners. The software helps you display targeted popups to potential customers that result in a guaranteed increase in leads, sales, and conversions. It is one of the best tools out there that let you push your site visitors down the conversion funnel.
Picreel is equipped with a huge template library that contains SaaS-oriented popup designs and with a user-friendly popup editor, you can get started with high-converting popups in minutes. You also get a powerful dashboard to measure the performance of your campaigns in real-time and an A/B testing engine to test multiple variants of popups. Picreel also supports seamless integration with over 700 sales and CRM tools to smoothly sync captured leads.
SaaS companies rely on high-performing teams to propel the business forward. And high performing teams rely on great managers. Hypercontext is a solution to help managers streamline quarterly priorities, recurring meetings, and engagement measures into one workflow so you can focus on leading your team without all the admin work.
The meeting agenda software allows you to build shared agendas for the one-on-one, team, and cross-functional meetings so you always meet with purpose. Within the app, access hundreds of tailored conversation starters, exchange feedback, document decisions, and track goals. Hypercontext helps make sure you’re focused on what matters: making meetings more effective so your team’s more productive and engaged.
RecurPost is a “One-click Share all” social media scheduling app that helps marketers to plan, schedule and manage social media posts on all platforms. With Recurpost, you can not only publish posts at the “best time” to gain maximum engagement but also create recurring schedules to gain attraction on your blogs. Our Library feature helps social media managers to manage their content efficiently. Apart from bloggers, RecurPost Instagram and Facebook post scheduler is ideal for small businesses/startups to delegate their clients using the Workspace feature. The Inbox feature helps users to easily reply to messages and align your team members to reply to them.
Freshbooks is cloud-based accounting software that helps businesses manage their finances. It offers a variety of features such as invoicing, time tracking, and expense tracking. Additionally, it integrates with popular third-party apps like Google Drive, Slack, and Salesforce. This makes it easy for businesses to keep track of their finances and collaborate with their team. Freshbooks is available as a subscription service and has a free trial option. You can download free templates from Freshbooks like invoice templates, time tracking templates, profit and loss templates, and many more.
If you want to fast raise your sales revenue, sell through several channels. Consider connecting your eCommerce store to Amazon in order to benefit from this marketplace’s large customer base. For example, if you wish to sell on Amazon using WooCommerce, a multichannel selling platform like LitCommerce may help you create a WooCommerce Amazon integration quickly and manage everything from a single dashboard. (Extremely simple to use; no code necessary)
This article highlighted some of the most popular tools used by professionals for managing their SaaS companies. Because of the dynamic nature of SaaS companies, it is essential to use sophisticated technology to remain up to date and to establish a foothold in the industry. Of course, there are going to be many powerful tools apart from the ones highlighted here, so if you are working in a SaaS company and have some insights to share, we’d love to hear from you!
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Renuka Shahane is a Sr. Content Writer at Scalefusion. An engineering graduate, an Apple junkie and an avid reader, she has a 5+ years of experience in content creation, content strategy and PR for technology and web based startups.