Mobile Content Management: Its Influence on Various Industrial Sectors

  • September 30, 2021

Improper communication in a corporate environment can be very costly to businesses. Critical business information and the way that it is exchanged determines the basis of all the operational and decision-making processes. Earlier, sharing information instantly and securely was a complex process, but thanks to the ever-accelerating innovations, technology has made it possible for the information to be shared instantly regardless of the locations of the sender and receiver. There are several instant modes of communication and various forms in which data and information can be procured and relayed in content formats such as documents, videos, presentations and much more.

Mobile Content Management: Its Influence on Various Industrial Sectors
Influence of Content Management on Various Industrial Sectors

With enterprise mobility shaping up the way businesses work, relaying sensitive information in a secure way has become all the more crucial. This is where the corporate world comprehends the significance of Mobile Content Management (MCM).

What is Mobile Content Management?

Content Management, as the term suggests, is the process of collection, management and sharing of information in many forms and via several modes. Today, as businesses step out of their comfort zones, several remote and mobile workforces have emanated. In order to ensure that the critical business information is relayed as efficiently as it was in times when every business operated within limited office perimeters, certain strategies such as cloud-based over-the-air data sharing, are put together to exchange information between remote devices securely. This is known as Mobile Content Management.

Mobile Content Management is a segment of Mobile Device Management (MDM) that strengthens a business’s device and data management capabilities in its journey towards enterprise mobility. Modern-day MDM solutions offer comprehensive MCM capabilities making it easier for enterprises to deliver information in an encrypted and secure manner.

What is the role of Mobile Content Management Solutions?

MCM solutions are cloud-based solutions that extend features to streamline content access and sharing. Contemporary Mobile Device Management Solutions also offer efficient content management features that enable businesses spanning various industries to optimize their information sharing across their remote and mobile devices. MDM solutions provide a comprehensive console that is used by an organization’s IT admin to push content files, videos, presentations and much more in several formats such as doc, docx, ppt, pptx, xls, xlsx, pdf, mp4, mp3 and many more.

With efficient MCM features, IT teams of organizations can remotely push, copy to specific locations on the device or delete files from a large fleet of devices with minimal configurations and without having to undergo on-site visits. Additionally, IT admins can take charge of which websites can be allowed or blocked for employees, ensuring that the information browsed on corporate or employee-owned devices is work-specific.

Impact of Mobile Content Management on diverse industries

All businesses consist of management tiers and teams that work towards a common goal. However, the deliverables of every team differ, and not every employee in an organization requires all the information that is circulated in the enterprise. Some information is termed confidential and remains with the business leaders, while other data is circulated only to the relevant teams for appropriate actions. Mobile content management ensures a secure information sharing environment and helps deliver corporate data and secure internet browsing on dispersed mobile devices.

Let’s look at how Mobile Content Management plays a role in different industry use-cases:

1. Education

In times where every sector, including education, has been driven to remote operations, online education has remained steadfast in the education industry. However, schools and universities that offer online education or distance learning programs experience certain apparent drawbacks compared to traditional classroom teaching.

One of the most common challenges that teachers and educators face is to deliver notes and other learning resources to students remotely and receive assignments on time. With Mobile content management, educational institutes can simply implement MCM or MDM solutions and leverage cloud-based file sharing in multiple formats for teachers to distribute study material and collect homework and assignments with convenience.

Not only this, but efficient MCM also eases out and secures other processes such as distribution of question papers during exams and evaluations, and obtaining answers digitally. IT admins of schools and universities can centrally manage the list of websites to be allowed or blocked on students’ devices to ensure that they use their devices to browse only study-related information and stay away from distractions such as adult or entertainment websites.

2. Healthcare

Ever thought of how much paperwork goes into running a healthcare facility? From medical prescriptions to patients’ reports, all the critical information is stored in heaps of files in a hospital or medical facility. Mobile Content Management, not only enables a way to save plenty of paper with its cloud-based, electronic means of file and media transferring capabilities but also enables healthcare professionals to exchange crucial reports and data remotely, to instantly analyze the parameters and make quick and informed decisions.

With a robust MCM strategy in place, the medical sector can implement the recent trend of Healthcare 4.0 that emphasizes the adoption of technologies to streamline information flow and coordination amongst healthcare professionals to make informed decisions.

Mobile Content Management is one of the key players in implementing the Healthcare 4.0 model as it supports the digitization of medical records, online medical consultation, virtual diagnoses and much more to improve the efficiency of healthcare management.

3. Logistics & delivery

Logistics and delivery, in addition to several other sectors such as construction, mining, warehousing are all on-field jobs that foster remote teams. Mobile Content Management, plays an especially important role in enabling a secure transfer of data in various formats to empower the frontline workforce with business-specific files.

Last-mile delivery agents or transportation companies can leverage a simplified, paperless approach at every stage of the tedious supply chain process from billing to shipping and delivery. Frontline delivery executives and on-field employees can leverage instant sharing of dispatch reports, delivery schedules, service feedbacks and much more with centralized content management features.

4. Retail

The retail industry, like every other, runs on close competition. The better you advertise your products, the more they will catch the public’s eye. Digital signages and billboards are common modes of displaying information in the retail sector. But have you ever wondered about who uploads or changes the media, videos and presentations that the digital signages display? Mobile Content Management is the answer. The retail industry can leverage the MCM capabilities to showcase their product catalog and other visual content displaying pricing portfolio, discounted products, recommended brands and much more to enhance the shopping experience through content management.

IT admins of organizations can remotely push files and media on the digital signage devices and configure their display settings without having to physically visit the site every time a display needs to be changed, added to specific folders on the devices or deleted altogether.

5. Hospitality, Entertainment & Travel

Digital kiosks are a modern inclusion in several sectors such as hospitality, media, entertainment, travel, etc. Whether you consider surfing for the latest movies and trailers on the digital kiosk, glance at menus at restaurants or look at advertisements displayed on digital signages, they are all electronic devices turned into single-use devices.

The Hospitality, entertainment and travel industries rely heavily on a network of interactions and information exchange. Mobile Content Management capabilities of MDM solutions that offer Kiosk mode, lets you convert mobile devices into purpose-built kiosks and run a single app displaying a single video or presentation on loop. Customers can not only check restaurant and hotel room availabilities but also check travel packages and locations on display, view flight schedules, seat availabilities and much more through the responsive websites and the content displayed on digital kiosks.

Closing lines

Handling corporate information and sharing it securely with the users is crucial to a business’s success. The paradigm shift from desktop devices in office facilities to mobile devices in remote and on-field environments has led to a surge in the adoption of MDM solutions with robust MCM features to push business-specific data on mobile devices efficiently. Scalefusion MDM is one of the leading device and endpoint management solutions that offer MCM capabilities with extensive use-cases for instant data sharing not only on regular mobile devices such as smartphones, tablets and laptops but also on purpose-built devices such as digital signages and kiosks.

Thousands of businesses rely upon Scalefusion for managing their mobile device, desktops, laptops and other endpoints

Shambhavi is a Senior Content Writer at Promobi Technologies with prior experience in commercial writing, creative planning, product cataloging, and content strategizing. She is a "Biotechnologist turned writer" and believes that the inception of great ideas happens over coffee.
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