Digital signage is swiftly replacing the use of conventional signage boards across the globe for both indoor and outdoor presentations. As proficient content distribution platforms, digital signages can be used for advertising, wayfinding, and broadcasting essential information on screens. Making use of text, images, video, and audio, these are versatile and effective because of their sleek hardware and attractive displays.
Digital signage primarily makes use of LCD, LED, and plasma displays to broadcast the content. Today’s smart signages are coupled with technologies like Windows, Android or Apple for competently displaying diverse content formats. Converting an Android device into digital signage is also gaining more and more popularity because of its cost-effectiveness.
There’s a very fine, diminishing line between digital billboards, digital signage and kiosks. While billboards are infrastructurally huge or a combination of multiple screens, kiosks are interactive displays where users can navigate and take actions. Digital signages, on the other hand, purely display devices.
Digital signages are everywhere around us. From restaurants displaying static menu boards to airports displaying real-time flight information, digital signages are used commonly across various business cases. They are highly adaptable and involve relatively less investment, which makes them a favored choice across industries.
After devices are installed at a physical location, they need to be monitored for functionality, controlled to publish content and need constant software upgrades to streamline and display content in real time. These devices are powered by a digital signage software that enables them to display content in various formats including videos, audios, presentations and textual. This software needs to be up-to-date and operate in a cohesive manner to display content irrespective of the formats without interruption. The devices also need to be connected to the internet to display content in real time.
Instead, converting Android devices into digital signage is more impactful. Here’s how:
As digital signages are attaining more traction, the need to remotely manage these devices is accelerating. To mitigate the need to individually visit the signage location, maintain their system operation, and publish content, remotely managing digital signage is crucial.
This especially stands true if you have more than one device deployed at different locations. Choosing a cloud-based system to remotely manage digital signage to publish, replace, monitor and delete the content on the device as well as to troubleshoot device issues without physically visiting the signage location is recommended.
Here’s why you need remote management for digital signage:
Compatible with multiple operating systems like iOS and Android, Scalefusion enables remote control of your digital signage. After enrolling a digital signage device into Scalefusion MDM, the admins can track, control and manage multiple devices remotely from a single and centralized dashboard.
Scalefusion MDM for digital signage management can empower you to:
What makes digital signage the most preferred channel of advertising and information broadcasting is its ability to exhibit eye-catching content like moving images, graphics, and videos with sound effects to garner audience attention. It procures larger user engagement as opposed to static signage and is hence rapidly being adopted across diverse industries. In fact, it is one of the most competitive marketing tools to gain visibility. According to a study, interactive content was proven to be 81% more effective than static content for conversions.
You can transform iOS and Android devices into digital signage and remotely manage them using Scalefusion MDM.
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Renuka Shahane is a Sr. Content Writer at Scalefusion. An engineering graduate, an Apple junkie and an avid reader, she has a 5+ years of experience in content creation, content strategy and PR for technology and web based startups.