What is Geo Tracking App? Why It’s Important for Businesses

Ever wondered how last-mile delivery businesses or cab services would function without a GPS tracker? Location tracking has become a routine practice for businesses worldwide. With enterprise mobility, businesses have employees distributed in different parts of the world. With this, despite being mildly intrusive, location monitoring or geo-tracking has become essential to ensure employee productivity and safety.

What is Geo Tracking?

Geo tracking is basically the ability to access the geographical location of a person or thing at any given point in time using internet usage. It helps businesses monitor the activities of their distributed teams, track inventories and much more with geo tracking. Modern-day mobility management solutions, or MDM solutions, help businesses track their employees and enterprise devices efficiently.

What is the Importance of Geo Tracking?

The speed at which corporate trends are changing is leaving businesses with fewer options to gain control over their workforce. Although previously considered an invasion of privacy, geo tracking is now used by several businesses worldwide to gain wider visibility of their employees. Geo tracking empowers businesses with multiple abilities that go beyond simply tracking the activities of employees, which makes it a crucial feature.

Why Geo-Tracking Is Important for Businesses Today?

1. Anti-theft/Anti-loss Solution

It’s no surprise that geo-tracking can help you track the location of the device in real time. When managing a mobile workforce distributed across geographies, keeping a tab on your enterprise devices can be a complex task. Thanks to geo-tracking, you can easily locate your devices if they happen to be misplaced or stolen. Powerful MDM solutions like Scalefusion not only allow you to quickly locate and retrieve your lost/stolen device but also remotely lock and wipe the device to remove sensitive business information from it for corporate security.

2. Tracking Productivity

Managing dispersed teams from an office located in one corner of the world is a herculean task. Line managers and supervisors can benefit the most from geo-tracking by monitoring current team locations. With Scalefusion MDM, you can enhance remote team monitoring capabilities with comprehensive location reports. You can view and download complete location information for your Android, iOS, and Windows 10 devices for a particular date and time.

3. Employee Safety

Several industries, such as construction, mining, and logistics purpose, have a remote workforce constantly on the move, often operating in hazard-prone areas. Admin can track the physical locations of these employees is critical to ensuring their safety as well as the corporate data. During disasters or emergencies, your headquarters or command centers can easily come to the rescue through accurate real-time information on employee present locations.

4. Reduced Administrative Burden

Lastly, be it IT admins or supervisors, you can minimize frequent phone calls to your remote employees. Geo-tracking helps you gain a bird’s eye view of your device inventory and remote workforce. Scalefusion further lets you create automated alerts based on predefined geofences to reduce your administrative burden.

Which Industries Can Benefit Most from Geo-tracking Feature?

Geo-tracking works like a charm for every industry that is exploring mobility. It tracks the position of thousands of mobile devices and offers insights into your workforce.

Following are some of the industries that can benefit the most from geo-tracking:

Logistics & Transportation

Geo-tracking used by logistics and transportation companies greatly improves their remote monitoring capabilities and allows businesses to view and track the movement of their shipments. Geo-tracking is routinely used by logistics organizations to identify the best route to navigate and ensure better customer service, showcasing the integration of logistics digital transformation in enhancing operational efficiency and customer satisfaction.

Delivery Services

Doorstep deliveries have increased exponentially since the pandemic. Geo-tracking enables businesses as well as customers to view the real-time status of their orders and track locations in case of delays. Businesses too can analyze the time spent by their employees between consecutive deliveries and monitor employee productivity.

Taxi Services

Hailing a taxi is fuss-free thanks to geotracking, which allows customers to book a cab and view its real-time location, including an estimated time of arrival (ETA). Most cab services allow customers to share their locations with family and friends. Geo-tracking brings a sense of convenience and safety to customers.

Education

Traditional classrooms have now transformed into digital learning zones where children of all ages use digital devices for learning. Be it K-12 education or high studies, laptops and tablets have become commonplace. However, schools and universities are responsible for maintaining and keeping a tab of their hundreds and thousands of devices. Geo-tracking makes it easier to monitor the device inventory and take quick action in case of device loss or geofence breach.

Emergency Services

For security and emergency services, time management is critical. Policemen, security guards, ambulance drivers, and firefighters can work more efficiently with geo-tracking. They can receive faster backups by sharing their real-time locations with their crew members and command centers.

Scalefusion MDM for Geo Tracking to Track Devices

Scalefusion Mobile Device Management Solution (MDM) offers enterprise IT admins a single comprehensive platform to keep constant track of their enrolled devices, Android and iOS devices using GPS-based location tracking and macOS and Windows 10 devices using IP-address-based location tracking. Scalefusion’s easy-to-use dashboard defines the location sampling frequency and accuracy mode to ensure optimum results.

Scalefusion helps you take a step beyond GPS tracking and leverage location monitoring capabilities such as:

• Geofencing: You can create multiple geofences to define a specific area of operation for your workforce, an additional restriction in location tracking. Scalefusion lets you schedule automated alerts when your device enters or exits the predefined geofence.
• Location Reports: You can obtain extensive location history reports, distance reports, and geofence logs for a particular time frame from the Scalefusion dashboard.
• GPS Enforcement: You can choose the option to keep GPS active on your Android devices constantly without enabling your end users an option to deactivate the GPS. This works especially well for logistics and last-mile deliveries.

Closing Lines

Tracking the whereabouts of your employees and keeping a tab on the location of your devices is not an option but a necessity. Scalefusion MDM simplifies the process of geo-tracking your devices with a simple and intuitive dashboard.