We’re all aware that it’s all about customer experience these days. No matter how good your product or service is, every market has fierce competition. The best way to know how your product is performing in the marketplace is to gather frequent customer feedback. It helps you understand the strengths and drawbacks of your offerings and brings you one step closer to an improved product or service. This is mainly why several businesses worldwide are seeking customer feedback tools.
Gone are the days when businesses requested their customers to fill out lengthy paper-based feedback forms. The modern world does everything digitally, including feedback collection, customer reviews, and surveys.
Customer feedback tools are cloud-based software that help businesses create customized feedback forms and collect product or service-related feedback in real-time and eco-friendly ways. Paper-based surveys are bulky, consume storage space and are tedious to analyze customer feedback. Customer feedback tools that helps to store their information in a central database, which can further be analyzed to map buying behavior, product demand, and loopholes. If you are on the fence about implementing a customer feedback system for your business, here’s what you must consider before making the choice.
What to Look Out for in Customer Feedback Tools for Surveys?
Businesses are getting increasingly dependent on software and cloud-based tools of various kinds to improve their efficiency and speed. But simply picking any software is not enough. You need to evaluate whether the software aligns with your business needs.
Here’s what you must look for in your customer feedback tools:
- User-friendliness: The customer feedback tool that you opt for must primarily be easy to set up and use. Your staff or your customers must be able to navigate through the feedback platform and carry out actions without spending too much time figuring out what to do.
- Pricing: Several software providers extend attractive pricing plans but have hidden charges that can eventually exceed your planned budget. Opt for a customer feedback tool that is available on a subscription basis and has a transparent pricing structure with no hidden charges for demos, training, or customer support.
- Integrations: Businesses rely on several software and solutions for diverse purposes. Opting for customer feedback software that integrates easily with your existing tools and solutions promises scalability and convenience.
- Omnichannel support: Customers love convenience and speed more than anything else. Your customer feedback tool must be flexible enough to offer omnichannel support. This means it should be able to offer more than one way for customers to deliver feedback, for example, via email, SMS, best social media ads, website, etc.
11 Best Customer Feedback Tools for Your Business
Like every other software, there are several options to choose your customer feedback tool. We’ve created a list of the 11 top customer feedback solutions that are indispensable for businesses in 2023:
1. Brew Survey
Brew Survey is a survey and data collection tool to help businesses capture customer feedback and leads and conduct market research efficiently. You can customize your surveys according to responses to make the survey engaging and interactive. BrewSurvey is compatible with Android, iOS, macOS, and Windows systems and offers unlimited surveys to collect feedback and responses regardless of the pricing plan.
Key features:
- Unlimited data and response collection for all pricing plans
- Offline data storage
- 16+ question types to create detailed and engaging forms
- Data validation to ensure the accuracy of the input fields
- Capture images easily with any camera-enabled smartphone or tablet
- Clear and intuitive survey designs
- Branded surveys to improve your brand identity
- Real-time mobile form responses
- Interactive charts and graphs to analyze your survey data
- Sentiment analyses to classify responses
Pricing: Growth plan – $29/month, Business plan – $49/month (billed monthly)
2. SurveyHeart
SurveyHeart is an online tool form builder to help users create high-quality surveys and customize them to generate higher responses than usual. You can build forms, surveys, quizzes, polls, registrations, applications and much more.
Key features:
- 30+ pre-designed survey templates.
- Option to preview your survey.
- Create and save forms without the internet.
- Get instant alerts whenever responses are collected.
- Leverage diverse themes to make your surveys appealing.
Pricing: Free
3. ProProfs
ProProfs is a knowledge base software used by over 15 million users to create quizzes, surveys and training. The ProProfs Survey tool is the easiest way to build online surveys. You can leverage predefined custom themes, add scoring to your surveys and send them via email or embed them on your website or blog. ProProfs Customer Feedback Survey Maker supports 90+ languages, has 1,000,000+ ready-to-use questions and works great on screens of all sizes.
Key features:
- Create engaging surveys with ease
- Tally responses with scored surveys
- Share your surveys on social, email and more
- Brand your surveys with custom logos and themes to improve brand identity.
- Robust analytics and reporting for deep customer insights into the collected data
- Easy setup with no installation or coding
- API integrations with popular tools
- Work on mobiles, tablets and desktops
Pricing: Essentials plan – $0.10/response/month, Premium plan – $0.20/response/month (billed monthly)
4. QuickTapSurvey
QuickTapSurvey is an offline survey maker that lets you capture data anywhere and create engaging surveys and forms. It is an easy-to-use solution that comes with powerful features like an online survey-creation interface, dozens of question types, branding options, mobile forms and survey reports and is trusted by over 180,000 users worldwide.
Key features:
- 35+ quantitative and qualitative question types
- Unlimited survey responses
- Automated alerts for every response collected
- Powerful integrations with Zapier, MailChimp and Salesforce
- Mobile-friendly data capture and support for Android and iOS smartphones and tablets
- No internet or Wi-Fi connection needed.
Pricing: Free plan, Pro plan – $49/month, Premium plan – $99/month (billed monthly)
5. Feedier
Feedier is an intuitive experience management platform to help you analyze and convert your customers’ feedback into actionable insights. You can build interactive surveys, integrate your feedback data in one place and leverage powerful analytics to prioritize your customer satisfaction needs.
Key features:
- Playful feedback survey builder to help you design interactive customer surveys
- Multi-linguistic and allows custom branding
- Monitor real-time customer inputs
- Graphs and captivating analytics to save time on manual analysis
- Easy integration with your favorite tools
Pricing: Available on request
6. Typeform
Typeform is a customer feedback management platform that lets you create interactive feedback forms, surveys and quizzes to engage your audience better and improve response rates. Unlike traditional and lengthy survey forms, which may seem boring, you can create typeforms that ask one question at a time, like a real conversation.
Key features:
- Sleek and user-friendly interface
- Custom layouts to create custom branding and improve brand awareness
- Built-in photo and video libraries to make your surveys visually appealing
- Live result tracking for faster decision-making
- Embed in your website and share via email or link
- Easy integration with your favorite tools
Pricing: Basic plan – $29/month, Plus plan – $59/month, Business plan – $99/month (billed monthly)
7. SurveyMonkey
SurveyMonkey is a cloud-based tool that enables users to create, send and analyze surveys. Used by over 17 million users worldwide, this survey maker tool offers various pre-made templates and innumerable survey types and designs to help you roll out your survey within minutes.
Key features:
- Build creative surveys from 250+ expert-written templates
- Leverage custom theme and text formatting
- Real-time alerts, custom charts and data trends for deep analysis
- Global panel for you to collect valuable market insights
Pricing: Basic – Individual plans start at $39/month, Team plans start at $25/month (billed annually)
8. Zoho Survey
Zoho Survey is an online survey builder that helps you create surveys using a simple drag-and-drop interface. You can build creative surveys with the help of 25+ question types and customize them to suit your brand and style. You can create surveys quickly, share them with everyone on your list and analyze visual response trends to make informed decisions.
Key features:
- Leverage 200+ templates and multilingual surveys
- Easy to build surveys with drag-and-drop questions
- Personalized surveys with customizable themes and brand logos
- Share using web links, email campaigns, social media, QR codes or private group access
- Collect user feedback responses offline
- Analyze detailed reports and trends
Pricing: Basic – Free, Plus plan – $35/month, Pro plan – $49/month, Enterprise plan – $109/month (billed monthly)
9. Qualtrics
Qualtrics is an experience management software that allows you to conduct world-class surveys and understand your business pain points and improve customer expectations better. You can create surveys, polls and feedback forms with no prior experience.
Key features:
- Simple and user-friendly interface
- Offers preset templates to create engaging surveys
- Predictive analytics with easily shareable reports
- Enables integration with popular tools like Adobe, Marketo, Salesforce, etc.
Pricing: Available on request
10. Google Forms
Google Forms is a popular survey administration software that is a part of Google’s web-based app suite. It helps users create online survey forms and sets itself apart from other similar software with its library of customizations. You can create surveys based on pre-defined templates or create new templates from scratch and analyze the collected information using your mobile or web browser.
Key features:
- Select questions from multiple question types and drag-and-drop to reorganize them
- Customize the values, colors, images and fonts to create your own look and feel
- Leverage deep analysis using real-time response data
- Compatible with screens of all sizes
- Embed forms on your website or social media, or share links with your target audience
Pricing: Free
11. Zonka Feedback
Zonka Feedback is an omnichannel survey platform that allows businesses to easily collect customer feedback. You can create customized surveys and feedback forms for your website to share via emails, SMS, mobile and intercom, or even offline.
Key features:
- Build surveys, customize them and set them up within 5 minutes
- Instantly identify new feedback and low ratings with real-time reports and alerts
- Support for over 30 languages so that you can build multilingual surveys
- Out-of-the-box integration with your favorite apps
- Leverage 40+ pre-made templates
- Custom branding, customizable intro and thank you screens
- Create campaigns, manage contacts and track respondents easily
- Intuitive dashboard and quick analytics and word and trend analysis
Pricing: Starter – $79/month, Professional – $149/month, Growth – $299/month (billed monthly)
Closing Lines
Customer feedback is the easiest way for businesses to weigh their pros and cons and understand where their product stands in the market. MDM-enabled kiosk lockdown empowers industries like retail and hospitality to gather feedback digitally in a hassle-free way.
