Push Notifications send a message that pops up on a mobile device. App publishers send them at any time to the users, which helps them stay informed about the updates in real time. Users do not necessarily need to access the apps or use the device to receive them. Likewise, Apple devices have their own mechanism called the Apple Push Notification service (APNs) and this is how it notifies the users about any updates:
APNs ensures that not only the important updates are delivered but it also attracts the device users’ attention immediately and also helps the users and admins to stay connected in real-time, in the enterprise setting, by ensuring that the important updates and information are delivered on a timely basis.
This also reminds the users of the app’s existence and improve the app retention metrics as well.
Apple Push Notifications service (APNs) is a cloud-based service that enables the third-party apps to establish a connection with a device and send push notification from a remote server to users within a secure connection. For e.g. an organization’s internal news app uses APIs to send a text alert to an iPhone user about an important news story. Whenever your app is initially launched on a user’s device, the system automatically establishes an IP connection between your app and APNs.
If the device is powered on but the user is not accessing an app at a moment, the system will still display the notification. And, when the device is off, notifications are kept on hold and are sent when the device is switched on.
We already spoke about the basic advantages of APNs talked above, but from the enterprise point of view, its main benefits are as follows:
How can you add push notifications to an iOS app? Follow these steps:
To sum it up, APNs is part of Scalefusion iOS MDM solution. It gives real-time updates of the apps deployed on the corporate-owned devices. APNs makes the job of IT admin easier and streamlines the communication between the registered devices and MDM server.
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Nema Buch is a Research & Marketing professional, also writes for Scalefusion on Enterprise Mobility trends, SaaS, and different Industry Verticals.