5 Biggest Enterprise Tech Trends in 2023

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    Enterprises are constantly looking towards technology to help them respond to the growing business demands and prepare for unforeseen challenges. As 2022 draws to a close, Scalefusion looks at the top 5 technology trends that are most likely to be relevant for enterprises going ahead into 2023 and the immediate future.

    1. Generative AI

    AI has been around for nearly a decade, but in 2023, it will become mainstream in organizations, especially generative AI chatbots. Through AI development services, organizations can leverage machine learning and data analytics to optimize their operations and make informed Sometimes called foundational models, generative AI created a new set of opportunities for businesses and professionals which perform content creation. It can produce and improve text and images, including blog posts, program code, poetry, and artwork. Tools can be used to generate captivating AI art effortlessly based on personal parameters or your branding needs. Using real-time feedback, generative AI allows for quick adoption of the constantly changing business landscape. Additionally, by offering prompt, natural-sounding responses to inquiries, WhatsApp chatbot technology integration, powered by AI models like ChatGTP, improves customer service and engagement.

    For example, WhatsApp will be soon rolling out ChatGTP-powered ‘God in a Box’ chatbot. For those who are unaware, ChatGTP is a generative AI model that uses machine learning to reproduce human-style texts. ChatGTP will make the chatbot more human and come up with natural-sounding responses; besides that, AI voice generators are transforming enterprises by powering natural virtual assistants, enhancing customer interactions, and streamlining content creation across various industries. These advancements highlight the growing impact of GenAi services in reshaping digital interactions and customer experiences.

    2. Super Apps

    Super apps can consolidate and replace multiple apps for customers or employees and support the ever-growing ambition of enterprises. Super apps offer end users a set of core features plus access to independently created mini-apps. Super apps combine the features of an app, a platform, a digital ecosystem and even a marketplace platform within a single application from which third parties can create their mini-apps. For instance, Paytm, an Indian mobile wallet service, has made additions that include the ability to text merchants; book movies, flights, and train tickets; and buy shoes, books, and other products from its eCommerce arm Paytm Mall. Super apps will eventually expand to support chatbots, IoT, and immersive experiences like the metaverse. Super apps are not only transforming the way we interact with technology but also opening up new avenues for individuals to pursue a career in the metaverse, where virtual reality, augmented reality, and other immersive experiences are reshaping the digital landscape.

    3. Zero-Trust Security Model

    The growing awareness of the fact that threats can not only come from outside but also within the system has led companies to urgently embrace Zero-Trust. In 2023, the Zero-Trust security model will continue to grow as many enterprises rethink their security posture. Gartner predicts that by next year, 60% of organizations will use a Zero-Trust security model instead of virtual private networks. As the network infrastructure of enterprises becomes more complex and many employees work remotely, there are more loopholes for bad actors to break into a corporate network and steal data. Soon, a Zero-Trust model with a cloud workload will essentially remove the network edge and even remove the need for network security for some companies.

    4. Sustainable Technology

    The United Nations World Commission on Environment and Development defined sustainable development as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” In 2023, enterprises need to make sure that their environmental, social, and governance (ESG) processes comply with sustainable regulations. Digital energy and sustainability management platforms, enhanced by Ai workflows, will automate the process of data collection, auditing, and analysis, streamlining the efforts required for effective energy and sustainability management. Through integration with sustainability reporting frameworks, such platforms can streamline the process of sustainability reporting for companies. Lastly, investing in sustainable tech development can not only align your business with regulatory requirements but also drive innovation and contribute to a more environmentally conscious future.

    5. Wireless-Value Realization

    Coined by Gartner, Wireless-value Realization aims to integrate multiple wireless technologies to provide more cost-efficient, reliable, and technical foundations that reduce capital expenditure. For instance, Bosch-Siemens uses ultrasonic sensors to slow down forklifts in real-time. In addition to eliminating forklift accidents, there was a 98% reduction in near misses and a 10% increase in productivity. The technology is being implemented in 2.5 million square feet of production and warehouse areas, with readers on 250 forklifts and 500 pedestrians. By 2025, 50% of enterprise wireless endpoints will use networking services that deliver additional capabilities beyond communication, up from less than 15%. [1]

    Wrapping Up

    Enterprises don’t have to reinvent the wheel to implement these technologies in their organizations. Businesses don’t need to get on board with all emerging trends. Different trends will impact different companies in different ways, and companies need to evaluate the best fit that ensures success for their business and is a competitive advantage.

    Rajnil Thakur
    Rajnil Thakur
    Rajnil is a Senior Content Writer at Scalefusion. He’s been a B2B marketer for over 8 years and applies the power of content marketing to simplify complex technology and business ideas.

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