We’re all aware that it’s all about customer experience these days. No matter how good your product or service is, every market has fierce competition. The best way to know how your product is performing in the marketplace is to gather frequent customer feedback. It helps you understand the strengths and drawbacks of your offerings and brings you one step closer to an improved product or service. This is mainly why several businesses worldwide are seeking customer feedback tools.
Gone are the days when businesses requested their customers to fill out lengthy paper-based feedback forms. The modern world does everything digitally, including feedback collection, customer reviews, and surveys.
Customer feedback tools are cloud-based software that help businesses create customized feedback forms and collect product or service-related feedback in real-time and eco-friendly ways. Paper-based surveys are bulky, consume storage space and are tedious to analyze customer feedback. Customer feedback tools that helps to store their information in a central database, which can further be analyzed to map buying behavior, product demand, and loopholes. If you are on the fence about implementing a customer feedback system for your business, here’s what you must consider before making the choice.
Businesses are getting increasingly dependent on software and cloud-based tools of various kinds to improve their efficiency and speed. But simply picking any software is not enough. You need to evaluate whether the software aligns with your business needs.
Here’s what you must look for in your customer feedback tools:
Like every other software, there are several options to choose your customer feedback tool. We’ve created a list of the 11 top customer feedback solutions that are indispensable for businesses in 2023:
Brew Survey is a survey and data collection tool to help businesses capture customer feedback and leads and conduct market research efficiently. You can customize your surveys according to responses to make the survey engaging and interactive. BrewSurvey is compatible with Android, iOS, macOS, and Windows systems and offers unlimited surveys to collect feedback and responses regardless of the pricing plan.
Pricing: Growth plan – $29/month, Business plan – $49/month (billed monthly)
SurveyHeart is an online tool form builder to help users create high-quality surveys and customize them to generate higher responses than usual. You can build forms, surveys, quizzes, polls, registrations, applications and much more.
ProProfs is a knowledge base software used by over 15 million users to create quizzes, surveys and training. The ProProfs Survey tool is the easiest way to build online surveys. You can leverage predefined custom themes, add scoring to your surveys and send them via email or embed them on your website or blog. ProProfs Customer Feedback Survey Maker supports 90+ languages, has 1,000,000+ ready-to-use questions and works great on screens of all sizes.
Pricing: Essentials plan – $0.10/response/month, Premium plan – $0.20/response/month (billed monthly)
QuickTapSurvey is an offline survey maker that lets you capture data anywhere and create engaging surveys and forms. It is an easy-to-use solution that comes with powerful features like an online survey-creation interface, dozens of question types, branding options, mobile forms and survey reports and is trusted by over 180,000 users worldwide.
Pricing: Free plan, Pro plan – $49/month, Premium plan – $99/month (billed monthly)
Feedier is an intuitive experience management platform to help you analyze and convert your customers’ feedback into actionable insights. You can build interactive surveys, integrate your feedback data in one place and leverage powerful analytics to prioritize your customer satisfaction needs.
Pricing: Available on request
Typeform is a customer feedback management platform that lets you create interactive feedback forms, surveys and quizzes to engage your audience better and improve response rates. Unlike traditional and lengthy survey forms, which may seem boring, you can create typeforms that ask one question at a time, like a real conversation.
Pricing: Basic plan – $29/month, Plus plan – $59/month, Business plan – $99/month (billed monthly)
SurveyMonkey is a cloud-based tool that enables users to create, send and analyze surveys. Used by over 17 million users worldwide, this survey maker tool offers various pre-made templates and innumerable survey types and designs to help you roll out your survey within minutes.
Pricing: Basic – Individual plans start at $39/month, Team plans start at $25/month (billed annually)
Zoho Survey is an online survey builder that helps you create surveys using a simple drag-and-drop interface. You can build creative surveys with the help of 25+ question types and customize them to suit your brand and style. You can create surveys quickly, share them with everyone on your list and analyze visual response trends to make informed decisions.
Pricing: Basic – Free, Plus plan – $35/month, Pro plan – $49/month, Enterprise plan – $109/month (billed monthly)
Qualtrics is an experience management software that allows you to conduct world-class surveys and understand your business pain points and improve customer expectations better. You can create surveys, polls and feedback forms with no prior experience.
Pricing: Available on request
Google Forms is a popular survey administration software that is a part of Google’s web-based app suite. It helps users create online survey forms and sets itself apart from other similar software with its library of customizations. You can create surveys based on pre-defined templates or create new templates from scratch and analyze the collected information using your mobile or web browser.
Zonka Feedback is an omnichannel survey platform that allows businesses to easily collect customer feedback. You can create customized surveys and feedback forms for your website to share via emails, SMS, mobile and intercom, or even offline.
Pricing: Starter – $79/month, Professional – $149/month, Growth – $299/month (billed monthly)
Customer feedback is the easiest way for businesses to weigh their pros and cons and understand where their product stands in the market. MDM-enabled kiosk lockdown empowers industries like retail and hospitality to gather feedback digitally in a hassle-free way.