Exclusive: Harishanker Kannan, CEO of Scalefusion, Reflects on Core Values, Milestones, and Strategic Growth
Recently, Harishanker Kannan, the co-founder and CEO of Scalefusion, shared his insights on the significance of customer-centricity, agility, and other core values that make Scalefusion what it is today.
Here’s a glimpse into this discussion with Steven Gohl, Director of Strategic Partnerships (North America) at Scalefusion.
Overview of Scalefusion’s Inception
The journey began in 2014 with the establishment of ProMobi, Scalefusion’s parent company. Originating as a services company, our team delved into extensive product development. While securing a loyal clientele from Europe and America, our ultimate goal was crafting products that businesses would embrace. Leveraging our services business for initial funding, we sustained product development until achieving product-market fit in 2017. 2019 marked a pivotal shift, rebranding our offering to Scalefusion and expanding support for diverse platforms.
By 2020, tangible results validated our strategic evolution; the rest is history.
Bootstrapping: Yay or Nay?
In the early stages, securing funding for innovative ideas proved challenging, especially in India during 2013-14. While some funding existed, it wasn’t universally accessible. Self-funding became a necessity, eventually evolving into a preferred approach. Embracing the bootstrap strategy gives us the liberty to explore and capitalize on emerging market opportunities.
The ethos revolves around organic, incremental growth, although we remain open to external funding when needed. This proven strategy has empowered us to make informed decisions independently, reaping numerous benefits over the years.
A Decade of Running a Tight Ship
Among numerous milestones and challenges, two stand out. In 2015, despite our product being in its infancy with minimal customers, a breakthrough occurred when a major French company secured a $75,000 deal within just two weeks—an invaluable milestone. Another pivotal moment transpired in 2017, marking our first million in sales for the financial year spanning April 2016 to March 2017.
This achievement instilled confidence and provided the strength needed to forge ahead.
Product Roadmap and Predictions for the Future
Within Scalefusion, I am particularly excited about two new features we are building. One involves using AI to chat and generate scripts. The possibilities are vast, and we’re just scratching the surface of AI. The other feature is OneAuth, an element of OneIDP, Scalefusion’s very own Identity Provider, and there’s more exciting stuff to come in this area.
In the endpoint management space, we observe a surge in the number of devices used across different industries. Today, various gadgets are used for business, and this trend will continue to grow. The job market is also expanding, making our field a fantastic place to be.
On Choosing the Right Partners and Standing Out from the Crowd
Collaborative partnerships have been pivotal in our journey. While initially relying on inside sales, the need for scalability led us to embrace channels. Partnering enhances customer relationships and yields invaluable market insights and creates opportunities for Customer Led Marketing strategies. Our partner ecosystem’s rapid growth underscores our core commitment to thriving together. The synergy between organizational and partner core values is pivotal, emphasizing long-term relationships, customer-centricity, and agility. Upholding these values has proven successful, differentiating us in the market.
Our commitment to core values, agility, and a customer-centric approach differentiates us. Whether the customer is a small business or an enterprise, our customer-centric and agile mindset enables us to deliver standout solutions in a crowded market.
Our forthcoming growth hinges on collaborative partnerships. With a commitment to partners, our goal is shared victories through a long-term vision and unwavering customer focus.
Check out the Scalefusion story through its CEO’s voice:
